A new wave of business with "social values" is the key to prosperity in Wales, says a report.
Professor Kevin Morgan from Cardiff University and former Plaid MP Adam Price say social enterprises can help the recovery more effectively than shareholder-driven capitalism.
Their report - The Collective Entrepreneur - calls on the Welsh assembly to work as a "smart state" to promote social values in business.
It also cites figures such as Robert Owen as pioneers of social enterprise.
Born in Newtown, Powys, Owen was a leading figure in the 19th Century co-operative movement through his work as a mill owner in Scotland.
The report authors say the global banking crisis and global warming have shown the shortcomings of traditional shareholder-owned firms in delivering sustainable economic prosperity for all.
They suggest the economy is better served by different forms of company ownership and operation, including those currently referred to as social enterprises.
(Source: BBC)