Your impact story is the way you explain how your organisation creates change. You need to show that your work does actually work - whether you’re demonstrating the merits of your model to investors or convincing a potential beneficiary that you can help them.
Impact stories are often tied up in in tedious technicalities, or they’re overwrought with obsessiveness about outputs and outcomes. This article gives five great tips for bringing your impact story to life - whether you’re writing documents, giving presentations, or just having a chat.